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thank you Willow Allen and Grégoire Michel! I do agree with you both. It will take some educating upper level management. I'll take on that challenge.
Unfortunately, at our organization, MQLs CAN be driven by a specific campaign. For example, attendees of a product webinar = MQL. Hot leads from a show = MQL. We have multiple products served by multiple sales teams and we need to count each MQL for each product. Our issue is that an MQL for Product...
Hi Willow Allen! Thanks for your reply. The problem we're coming across is that if we get a demo request for NimbleUser on 9/7, and then a demo request for MIP on 9/10, the MIP info will overwrite the NU MQL Date and product line. We can't accurately count MQLs if lead and contact records are const...
What the heck do I put in as the token value? I'm using a Text token.
Thank you Balkar Singh. How is revenue attributed to the program then if we don't have a unique program for PPC?
We have content that lives on our resource center that captures organic download activity, and we have programs for each piece of content on the resource center. We also sometimes promote this same content via Digital Advertising. How do we ensure that the name acquired is attributed to the Digital ...
Thank you! That makes sense. When we go to events, we come back with names marked as "hot leads." How would you show in the SFDC campaign, out of the hundreds of leads and contacts that registered, attended/were absent etc, which ones are MQLs?
Does anyone see an issue with adding another success step of MQL to Tradeshows and Webinar channels? So in addition to "Visited booth," or "Attended/Attended on Demand" I'd like to add one more for MQL.
Hello Community! We're currently going through Marketo implementation (from Pardot) and seeking a Marketo expert to join our team in St. Petersburg, Florida.We're a growing, global company with multiple brands and products, and currently in the process of merging onto one marketing automation platfo...