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UTM vs Marketo Cookie: Need Clarification

Question asked by 9e1a7b245e73ac0b560f318ed8d173082fd11fe5 on Jun 8, 2015
Latest reply on Sep 9, 2016 by Sanford Whiteman

I am trying to capture lead source information using hidden fields on Marketo 2.0 forms on Marketo landing pages. I have thought about using UTM parameters, but my concern with this is that if someone navigates away from the conversion page or comes back later with a new session these parameters will be lost.

 

Does anyone know if Marketo automatically cookies this information with forms 2.0 so I could use cookies as the value source and then specify the parameter name, thereby solving for these concerns? If so, how long does the Marketo cookie store this information?

 

What type of information is available on the Marketo cookie anyway?

 

Is there a good resource I can review for this?

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