5 Replies Latest reply on May 20, 2015 11:18 PM by 0832ec97438fd47e4010f85ee5d40516cd780f31

    When is Inferred Info Captured

    Ryan Mohoric

      Hi Marketo Community,


      Does anyone have a doc with concrete of when inferred info was captured?


      I was always under the impression that inferred geographical information is captured when a lead fills out a form or clicks a link in the email.


      For Example, I recently ran a campaign that said If a lead is in Nevada OR Inferred State is Nevada, send local offer.


      After sending the campaign I wanted to compare the inferred information that was captured on leads who clicked links (that previously had no inferred geographic information), so i could compare it to the information that we already had. When i looked a leads that clicked links there isn't any inferred geographical information.


      Any info would be appreciated!