Change Engagement Program Cadence

[Anonymous]

Hi,

I'm creating an engagement program and I have built the streams so that once they click or open an email, they move to a different stream. If they do not click/open an email, they will receive the next email in the stream.  Mid-stream, I would like to change the cadence from every week to every two weeks. Is this possible?

If not, how do I move people to a different stream if they don't click/open the email within 24 hours? So they can receive the next emails two weeks apart instead of one?

Thanks!
Kaleena

[Anonymous]

Hi Kaleena,

You need to create a different streem and two additional triggers to achive this. The working of that will be as following:

1. Create a new Streem: setup the emails and Cadence as you want.
2. First Trigger: This trigger will be a requested campaign and should be setup in following way:
   • Smart List:
     • Trigger: Campaign is requested from Marketo flow action
     • Filter: Not Opened email or Not Clicked Email
   • Flow: Change program streem to what you have created in above step
3. Second Trigger: This trigger will request the above trigger after 24 hours of sending email
   • Smart List:
     • Trigger: Email is Delivered and select the email that you have sent in your first streem
   • Flow: Wait hous and then call above trigger by useing "Request Campaign" action flow.

Hope this will help!

Thanks,
Amit

[Anonymous]

Thank you. Do both of those triggers go under the transition rules for the stream I would like the leads to move from? And how to I add an additional transition rule?

Thanks,
Kaleena

[Josh_Hill13]

Kaleena,

You should set those Rules as Campaigns inside the Engagement. Do not try to use the Transition Rules for this level of complexity - they likely won't work.

Just remember your Smart List has to have the filter:

Member of Engagement=TRUE
Stream X