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Engagement Program Help

Question asked by Edward Wilson on Mar 26, 2018
Latest reply on Mar 26, 2018 by Grégoire Michel

Hello,

I'm stuck trying to create my first engagement program in Marketo. Let me explain what our plan is.

 

When a person enters the program, we want them to receive an email a week for 6 weeks.

 

-The first email (week 1) goes to everyone who enters the engagement program.

-In week 2, we start getting if/then scenarios:

--If opened email from week 1, please deliver email A

--If not opened email from week 1, and product interest is X, send email B

--If not opened email from week 1, and product interest is Y, send email C

-In week 3, if opened any emails from week 2, send email D, if not opened any emails from week 2, send email E

 

The remaining weeks following the same type of if/then pattern.

 

My question is, how do I go about setting this up? Would it be just one stream, or multiple streams where each week is a new stream? I can't seem to grasp where I would set the rules to send the emails I want to the specific people I want to receive them. Any help would be greatly appreciated!

 

Thanks!

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