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Need a work-around to collect leads from unbounce to Marketo

Question asked by caf6007a37582103d744dbaadcbc7adcf686cc5d on Nov 7, 2017
Latest reply on Nov 8, 2017 by Sanford Whiteman

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Hi there,

We are currently on the spark subscription for Marketo which means that we cannot integrate Marketo to third party companies (that are not their partners) such as unbounce. We have our landing pages created and want to start sharing the landing page to our audiences but want to make sure that we're able to send them emails regarding confirmation, reminders, etc for our upcoming webinar.

Does anyone know of a good work-around that we could implement so that we are able to connect registrants to Marketo through unbounce?

We are also using Salesforce so if that helps with the workaround at all, I'm open to suggestions. Our webinar provider is GoToWebinar.

Thank you!

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Sanford Whiteman Nov 7, 2017 12:27 PM

Unbounce's integration doesn't work anyway, so you aren't missing anything.

Watch my blog as I'm finally putting up the workaround I've been using the last couple of years (and which I've taught to several Marketo users).

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caf6007a37582103d744dbaadcbc7adcf686cc5d @ Sanford Whiteman on Nov 7, 2017 1:09 PM

That's unfortunate to hear. When will you be putting up the blog? Would be interested to learn about your workaround.

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Sanford Whiteman @ caf6007a37582103d744dbaadcbc7adcf686cc5d on Nov 7, 2017 1:38 PM

Next few days (I pub in batches of 3-4). Or you can email me if you want and we can do a quick screenshare. It's easy, just takes a lot of screenshots, which is why I never wrote it up before.

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9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 Nov 7, 2017 1:28 PM

Our integration with Unbounce seems to work fine; I wonder if that is a setup issue. That said, it wouldn't help in this situation - perhaps you could sync directly to SFDC and then map a hidden field on the form to populate a value for each specific webinar. Marketo could read this field value and you could use it as a trigger where a specific field value maps to a specific trigger within a program.

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Sanford Whiteman @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 7, 2017 1:29 PM

Our integration with Unbounce seems to work fine;

Associates Munchkin sessions?

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9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 @ Sanford Whiteman on Nov 8, 2017 9:52 AM

I am going to test to ensure I am not blowing smoke, but we have the munchkin code as one of the unbounce scripts and it definitely reads those pages in Marketo.

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Sanford Whiteman @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 8, 2017 11:31 AM

Open a new Incognito page and fill out the form. Then check your Activity Logs.

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caf6007a37582103d744dbaadcbc7adcf686cc5d @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 8, 2017 6:23 AM

We just don't currently have a high enough subscription to be able to create anything custom in launch point. So I'm trying to work around this but still get communications out at a reasonable time.

I think that's what I'll do, thanks!

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8 Replies

Sanford Whiteman Nov 7, 2017 12:27 PM
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Correct Answer
Unbounce's integration doesn't work anyway, so you aren't missing anything.

Watch my blog as I'm finally putting up the workaround I've been using the last couple of years (and which I've taught to several Marketo users).
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- caf6007a37582103d744dbaadcbc7adcf686cc5d @ Sanford Whiteman on Nov 7, 2017 1:09 PM
  Mark Correct
  Correct Answer
  That's unfortunate to hear. When will you be putting up the blog? Would be interested to learn about your workaround.
  Like • Show 0 Likes0
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  - Sanford Whiteman @ caf6007a37582103d744dbaadcbc7adcf686cc5d on Nov 7, 2017 1:38 PM
    Mark Correct
    Correct Answer
    Next few days (I pub in batches of 3-4). Or you can email me if you want and we can do a quick screenshare. It's easy, just takes a lot of screenshots, which is why I never wrote it up before.
    Like • Show 0 Likes0
    Actions
9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 Nov 7, 2017 1:28 PM
Mark Correct
Correct Answer
Our integration with Unbounce seems to work fine; I wonder if that is a setup issue. That said, it wouldn't help in this situation - perhaps you could sync directly to SFDC and then map a hidden field on the form to populate a value for each specific webinar. Marketo could read this field value and you could use it as a trigger where a specific field value maps to a specific trigger within a program.
Like • Show 0 Likes0
Actions
- Sanford Whiteman @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 7, 2017 1:29 PM
  Mark Correct
  Correct Answer
  Our integration with Unbounce seems to work fine;
  Associates Munchkin sessions?
  Like • Show 0 Likes0
  Actions
  - 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 @ Sanford Whiteman on Nov 8, 2017 9:52 AM
    Mark Correct
    Correct Answer
    I am going to test to ensure I am not blowing smoke, but we have the munchkin code as one of the unbounce scripts and it definitely reads those pages in Marketo.
    Like • Show 0 Likes0
    Actions
    - Sanford Whiteman @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 8, 2017 11:31 AM
      Mark Correct
      Correct Answer
      Open a new Incognito page and fill out the form. Then check your Activity Logs.
      Like • Show 0 Likes0
      Actions
- caf6007a37582103d744dbaadcbc7adcf686cc5d @ 9aff326fb0e6ce280b4dd5bc31ec706288ec9a16 on Nov 8, 2017 6:23 AM
  Mark Correct
  Correct Answer
  We just don't currently have a high enough subscription to be able to create anything custom in launch point. So I'm trying to work around this but still get communications out at a reasonable time.
  
  I think that's what I'll do, thanks!
  Like • Show 0 Likes0
  Actions

Need a work-around to collect leads from unbounce to Marketo

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