Leonardo’s Marketing Automation Specialist will have primary responsibility for the ownership and management of Leonardo’s marketing automation platform, Marketo, and will play an integral part in developing, executing and analyzing marketing automation initiatives. In addition this individual will assist in managing our company’s web properties and web marketing-related activities.
You will work closely with the Marketing, Sales, Customer Experience and IT teams in a highly collaborative, entrepreneurial and collegial environment.
Primary responsibilities include:
- Marketing Automation
- Use Marketo to build and execute digital marketing campaigns including lead generation and nurturing programs. Activities include, but not limited to:
- Creation and management of program assets (emails, forms, landing pages, etc.) – this includes creating email content using HTML and CSS as needed
- Campaign flow builds and routing leads to appropriate nurture programs
- Advise on best practices of marketing automation
- Identify appropriate target contact groups and targeting strategies
- Model and develop integrations and workflows within Marketo and across integrated environments such as Salesforce
- Manage third party integrations with Marketo, assessing products that should be added or removed from marketing tech stack
- Email Execution
- Use Marketo to build out email campaigns keeping in mind quality analysis and testing of campaigns prior to launch
- Coordinate email campaigns and activities to ensure communications are sent on schedule and do not interfere with other ongoing programs and communications
- Testing, Optimization and Analysis
- Plan, execute and report on A/B tests to make demand generation initiatives more effective
- Report on campaign and asset performance and make recommendations on how to improve performance
- Database Management
- Maintain Marketing’s contact database ensuring data accuracy and integrity
- Segment and leverage the marketing database for efficient and effective program targeting
- Ensure lead source tracking processes are followed and working accurately
- Implement procedures to improve data quality, acquired through form submissions and list building activities
- Web Operations
- Support website initiatives by creating forms and landing pages for multiple web properties, using HTML and CSS to follow brand guidelines
- Work closely with Multimedia Designer and IT Director to prevent and troubleshoot issues
Required Skills/Experience
- 2+ years of Marketing Operations experience programming, managing, customizing and launching marketing programs using an automated marketing solution like Marketo
- 1+ year of web development experience, preferably in an agency or corporate marketing driven environment
- Hands-on-experience with Salesforce.com as a marketing or admin user; demonstrated
understanding of CRM concepts such as lead management and lead routing
- Previous experience managing and implementing email programs, web analytics, CRM software and content for websites are a plus
- Deep understanding of Marketing Automation, lead scoring and segmentation
- Solid grasp of graphic and web design principles and a good understanding of current web technologies, HTML, CSS – Javascript is a plus
- Strong Excel and Visio background; proficiency of Excel and Visio functions, and ability to manipulate/analyze campaign success data
- Basic knowledge of WordPress and Google Analytics
- Strong project management skills with thorough approach to all work; a desire to go beyond minimum requirements
- Extraordinary communication and interpersonal skills
- Proven track record of success setting and achieving ambitious goals
- Creative thinker with ability to problem-solve and desire to deliver results
- An obsessive attention to detail
- Must be a self-motivated, team player with the ability to work in a small, fast paced and exciting environment
To Apply
.png)