Add multiple data entries to one text area field

[Miika_Niemelä]

Hi,

I was wondering is it possible to add multiple data entries into one text area field? Main idea is to track lead's touch points (we track these with UTM parameters and the touch point value can be like twitter, facebook, linkedin...) and have all the values in same text area.

Example:

We drive traffic to landing page from Facebook. Lead ends up to a landing page and downloads a whitepaper. Source Last field would now have value "Facebook" and Source Multi Touch field would have also the same value "Facebook". On the second time the same lead comes to another landing page through Twitter ad and performs download action. Now Source Last field value is "Twitter" and Source Multi Touch field should be "Facebook, Twitter".

Marketo Smart Campaign:

Smart List: "Data Value Changes" - Attribute "Source Last"

Flow: "Change Data Value" - Attribute "Source Multi Touch" New Value "old value + {{lead.Source Last}}"

Thanks for your help!

[Josh_Hill13 · Accepted solution]

Yes, you can use the "comment history" method to concatenate that.

But, I would recommend the Offer-Channel method and use paired FT and Most Recent fields instead. Then you will have to create a touch record somehow.

You can do it your way, but Marketo doesn't handle multi select box so well.

[Josh_Hill13]

You searched for comment history - Marketing Rockstar Guides

[Miika_Niemelä]

Thanks Josh!