The Fall ’18 Release was made generally available on October 12th, 2018.
This release includes the following innovations:
MARKETO SALES ENGAGE
Drive more pipeline and revenue by empowering sales with the intelligence, content, playbooks, and analytics to convert more of your leads into sales opportunities.
SFDC Lightning CRM Support: Optimize the new SDFC Lightning experience with Marketo Sales Engage for smarter engagement across the entire customer journey
Microsoft Outlook as a Delivery Channel: Improve deliverability rates and response tracking by leveraging Microsoft Outlook for email engagements
Improved Admin Workflows: With three new settings pages (General, Salesforce, and Team Management) and real-time password validation, admins can enable their teams to drive value faster and more securely than ever.
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MARKETO SKY
Experience the bold new look and feel and enjoy improved usability, all based on customer feedback.
Redesigned Marketing Activities Homepage
Keep a pulse on existing campaigns and programs with key information and metrics.
Design Studio Updates
Work faster and smarter with new asset management features and bulk action capabilities.
Prioritization of Trigger Campaigns
Drive more customer success by ensuring their inclusion in the campaign that fits them best.
Default Programs Now Available
The platform's most versatile program type now has full functionality in Marketo Sky.
Import Tokens
Users can now import tokens from one program or folder to another.
People Actions
Any user can now run flow actions directly from the program members grid
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MARKETO ANALYTICS
Marketo Bizible
With the acquisition of Bizible now complete, Marketo offers a market-leading platform to give marketers full visibility into the complete buying journey and insight into the ROI of every marketing dollar.
NEW! Bizible Discover
Deeply understand your team's impact on Pipeline, Revenue, and ROI through powerful multi-touch attribution functionality.
Reduce Dependency on your CRM System
Drive value through attribution data immediately, without adding an additional package or solution.
Marketo Performance Insights
Get powerful insights from the analytics platform that provide unified, normalized every-touch attribution data in a powerful and easy-to-use interface – so you can easily demonstrate impact, identify trends, and improve performance.
ABM Named Account Filter
Understand marketing's impact on high-profile opportunities by optimizing dashboards by filtering on specific accounts.
Usability/UI Enhancements
Alerts: Performance Insights now shows an icon that informs the user of all active alerts regarding data quality issues and setup notifications.
Data Quality: Marketers are now alerted when acquisition dates are missing from contact records so they can find and correct any issues and ensure accurate reporting.
Reporting Precision: Hone in on the right data at the right time with time-range specifications and scale-to-fit bar charts for easy historical comparisons.
Engagement by Activity Date
Drive informed, well-rounded spending decisions with added flexibility in reporting based on individual preferences of metrics
Please contact Marketo for purchasing information.
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WEB PERSONALIZATION ENHANCEMENTS
Support for Multiple Workspaces
Businesses with multiple regions, divisions, or brands can optimize separate Web Personalization workspaces.
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ADDITIONAL PLATFORM ENHANCEMENTS
Lead Map REST APIs
Marketo now supports the use of email-disposition fields over the Lead APIs, including Black Listed, Marketing Suspended, Email Suspended, and Relative Urgency.
Ad Networks Integration
New refresh tokens within our retargeting and LinkedIn Lead Gen Form solutions extend the amount of time before re-authentication is required.
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