Marketo Field Limits by Field Type

A document by 1507095077414__vishals@grazitti.com on behalf of 9bbab3ec0a572302bfd523ca8d7abc5e747191b7 on Jun 21, 2017Last modified by Vishal Sharma on Jun 26, 2018
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Issue Description
Several types of fields in Marketo have requirements for the type of data that can be stored, as well as the limit to how much data can be contained in that field type. The Custom Field Type Glossary can tell you what fields are available, and this article will show you details on the type and maximum limits for those fields.

 

Field Types & Limits

Boolean

Can only be set to “true” or “false” (stored in the database as 1 or 0).

 

Currency

Maximum value of 9223370000000000000.  Will be displayed with the currency set in your instance under Admin -> Location.

 

Date

Must be formatted “MM/DD/YYYY”.

 

Datetime

Must be formatted “MM/DD/YYYY HH:MM:SS”.

 

Email

Must be a properly formatted email (user@example.com).

 

Float

Can include decimals up to the hundredths place.  The value will round to the nearest hundredth (eg. 99.999 rounds to 100, 99.985 rounds to 99.99).  Maximum value of 10000000000.

 

Formula

See this guide: Create and Use a Concatenated String (Formula) Field

 

Integer

Values are limited to between -2147483647 to 2147483647.

 

Percent

Must be a full number without decimals.  Maximum value of 9223370000000000000.

 

Phone

Can have letters, numbers, or characters.  Maximum of 2,000 characters.

 

Score

Maximum score of 9223372036854775807.  If the score is increased higher than that, the score will reset to -9223372036854775808.

 

String

Can contain letters, numbers and special characters.  Limit of 255 total characters

 

Text Area

Can contain letters, numbers and special characters.   Limit of 65,535 total characters

 

URL

"http://"  will automatically be appended to the value if the value doesn't have that prefix or "https://" already.  Does not have to be formatted any further (Generic top-level domain not required).


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