Web Personalization (RTP) - Segment Attributes

Document created by 84539250b6a5dbaeb28c678abebc9a81d169d3e7 Employee on Jul 11, 2016Last modified by Mike Reynolds on Aug 4, 2016
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Overview

 

In the Web Personalization platform, you can set up segments to target your leads and site visitors into groups based on certain attributes. These attributes can be found in the segment editor. To navigate to the segment editor:

    

     Go to the Segments page

 

RTP - Go to segments.png

 

     Click the Capture2.PNG button to create a new segment, or the Edit button to edit an existing segment

 

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     Attributes are found in the segment editor, arranged into categories such as Firmographics, Known Profiles, etc.

 

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These attributes and the values that they can take on are described below. To learn more about segments, visit RTP Segments - Marketo Docs

 

 

Attributes

 

Settings

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Firmographics

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Known Profiles

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Behavioral

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Device/Browser

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API

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Attachments

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