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In the Web Personalization platform, you can set up segments to target your leads and site visitors into groups based on certain attributes. These attributes can be found in the segment editor. To navigate to the segment editor:
Go to the Segments page
Attributes are found in the segment editor, arranged into categories such as Firmographics, Known Profiles, etc.
These attributes and the values that they can take on are described below. To learn more about segments, visit RTP Segments - Marketo Docs