Web Personalization (RTP) - Google Analytics FAQs

Document created by Mike Reynolds Employee on Apr 25, 2016Last modified by Mike Reynolds Employee on Aug 11, 2016
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FAQs included in this article

Overview

RTP has great a integration built in with Google Analytics that will pass data through for you. This doc will answer some of the most frequently asked questions about this integration.

 

How long does it take to see RTP data in Google Analytics?

  • Custom Variables (classic Google Analytics version) or Dimensions (Google Universal Analytics version) should show up after up to 24 hours.
  • Custom Events show up in Real-Time

 

Real-Time Data details:

  • About Real-Time - Analytics Help
  • Real-Time Data is available in all Google Analytics accounts. No changes to the tracking code are necessary.
  • To see Real-Time data:
  1. Sign in to your Google Analytics account.
  2. Navigate to your view.
  3. Select the Reporting tab.
  4. Select Real-Time.

 

 

Should I develop any custom code to send the RTP data to Google Analytics?

No, all data is sent automatically by RTP to Google Analytics behind the scenes.

 

Here are the related pieces of documentation to get the Google Analytics integration set up successfully:

Integrate RTP with Google Analytics - Marketo Docs - Product Docs

Integrate RTP with Google Universal Analytics - Marketo Docs - Product Docs

 

 

Are the data events sent to Google Universal Analytics marked as non-interation?

Yes. The RTP script sends data events to Google Analytics (both Classic and Universal) as non-interation, so it has no affect on bounce rate and pageview metrics.

  • Google Universal Analytics version:

     ga('send', 'event', 'RTP-Segments', 'segmentName', 'organizationName', null,   {'nonInteraction': 1}  )

  • Classic Google Analytics version:

     _gaq.push(['RTP-Segments', 'segmentName', 'organizationName', null, true]);

 

 

What needs to be configured in Google Tag Manager to enable to GA integration

Nothing. Everything is done automatically by the RTP tag and behind the scenes once the integration is set up correctly.

 

Here are the related pieces of documentation to get the Google Analytics integration set up successfully:

Integrate RTP with Google Analytics - Marketo Docs - Product Docs

Integrate RTP with Google Universal Analytics - Marketo Docs - Product Docs

 

 

Important note about getting help from Marketo Support:

 

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