Programs Best Practices

Version 2

    Programs are one of the most important elements in Marketo. You will be using them a lot!

     

    There are four different kinds of program types:

    1.) Default Program:

    Program Standard.png

     

    2.) Email Program:

    Email Program.png

     

    3.) Engagement Program:

    CEE 90 Day Nurture.png

     

     

    4.) Event Program:

    Event-1.png

     

    Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you ned to make the program work.