Programs Best Practices

Document created by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Oct 26, 2015Last modified by megan.truett on Jan 5, 2018
Version 2Show Document
  • View in full screen mode

Programs are one of the most important elements in Marketo. You will be using them a lot!


There are four different kinds of program types:

1.) Default Program:

Program Standard.png


2.) Email Program:

Email Program.png


3.) Engagement Program:

CEE 90 Day Nurture.png



4.) Event Program:



Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you ned to make the program work.