Resource for Newbies: Glossary of Icons

Version 2

    General Icons

    Icon

     

    Name

    Folder, New Campaign Folder

    Create New Folder

    Delete Folder
    Edit/Rename Folder Name

    Archive Folder or Convert to Archive Folder

    (This can appear for any folder and archived Programs)

    Success!

    (Frequently shown as Program Success, Successful Run, or Active)

    Filter, View, View All
    Community
    History
    Help
    Subscription Information
    Customer Support

    About Marketo

    Admin Icons

     

    Marketing Activities Icons

     

    Icon

     

    Name

    Event Program

    Program - Default Type

    Import Program
    Engagement Nurture
    Add to Engagement Program
    Change Engagement Cadence (Paused,Normal)
    Change Engagement Stream
    Smart Campaign - Active and Triggered

    Smart Campaign that is Requested

    (By Sales Insight or Marketo Flow Action)

    Smart Campaign - Batch

    (Has been executed before)

    Smart Campaign - Inactive, or never executed
    Invalid Campaigns
    Program - Email Send (A/B Test)

    Smart Campaign - Scheduled Batch

    (Check mark indicates it has been executed before)

    Scheduled Batch Campaigns
    Flow Action
    Edit Settings
    Form
    Clone Form
    Edit Form
    Form Approved
    Social
    Social Button Actions
    Edit Draft
    Preview
    Clone
    Delete
    Embed Code
    Youtube Video Actions
    Edit Draft
    Preview
    Approve
    Clone
    Delete
    Sweeptakes Actions
    Edit Draft
    Preview
    Approve
    Clone
    Delete
    Pick Winners
    Download HTML
    Move

    Delete

    Clone
    Unapprove
    Send Sample
    Preview
    New Test
    Deliverability Tools

    Design Studio Icons

     

    Icon

     

    Name

    Landing Page. Landing Page Actions

    Edit Draft
    Preview
    Unapprove
    Publish to Facebook
    Convert to Test Group
    Clone Landing Page
    Delete Landing Page
    URL Tools/URL Builder
    Move Program
    Enable Personalized URLs
    Landing Page - Approved
    Landing Page/Email Template - Unapproved
    Landing Page/Email Template - Approved
    Email - Unapproved or Draft
    Email Approved
    Forms - Unapproved
    Template - Approved with Draft
    Draft of an Approved Asset (not live until Draft is Approved)
    Images & Files
    Snippet - Unapproved or Draf t
    Snippet - Approved
    New
    Grab Images from Web
    Upload Image or File

    Analytics Icons

     

    Icon

     

    Name

    Revenue Cycle Model
    Revenue Cycle Model (RCM) - Unapproved
    Revenue Cycle Model (RCM) - Approved
    Revenue Cycle Model (RCM) - Approved with Draft
    Report Actions
    Report
    New Report Subscription
    Delete Report
    View Qualified Lead
    Interesting Moments
    Expand All
    Collapse All
    Group Leads By
    Custom Columns

    My Tokens Icons

     

    Icon

     

    Name

    Calendar ICS - iCalendars, (Integrated Calendars)

    Rich Text (not a Landing Page)
    Number
    Salesforce (also on all SFDC related items)

    Schedule the Smart Campaign to Run Once

    Edit Settings
    Refresh (Usually Run Count, Report, Smart List)
    View Smart Members (Previously qualified, and current)

    Campaign Menus

     

    Icon

     

    Name

    Schedule Recurrence of Campaign (Multiple Runs)

    Cancel the Run, Action, or Delete
    Edit Qualification Rules
    Salesforce (also on all SFDC related items)

    Text Only

    Relative Score (also visible on all Scoring flow actions)
    Relative Urgency
    Email Script (for Velocity only)
    Date - Formatted as "MM-DD-YYYY"

    Lead Database Icons

     

    Icon

     

    Name

    Smart List

    Smart List - Cached
    Segmentation Or Segment - Unapproved
    Segmentation Or Segment - Approved or Draft
    Segmentation Or Segment - Approved
    Field Organizer
    Email Script (for Velocity only)
    Static List
    New
    New Segmentation
    Import