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MARKETO IN THE NEWS

U.S.

Marketo Inspires Student Success Through Second-Annual Global Volunteer Month

Press release

Month of service mobilizes nearly 1,000 employees worldwide on a mission to support education and career pathways for underserved students

 

The evolution of marketing platforms: From automation to journeys

Marketing Land

The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns. Shankar is quoted with a reference to Project Orion.

 

What Marketers Need to Know About Project Orion

Customer Think

Considering the influence Marketo has on the marketing world in general, this was not an announcement to take lightly as Project Orion represents a major upgrade to Marketo’s existing platform, one that looks to capitalize on recent advances made in big data and predictive analytics.

 

EMEA

Fight the skills shortage: SME relies on training

Wirtschafts Woche (Germany)

More mileage out of Sanjay’s interview with one of Germany’s leading business pubs. The article quotes him on mining for internal talent.

 

CDO, CMO or someone else? Who is responsible for digital?

Emerce (Netherlands)

Article quotes Sanjay's Information Age article on CDOs.

 

JAPAN

Press Release: Nisha Printing - Marketo Customer

 

Businesses looking ahead with marketing automation (translated)

IT Media (Japan)

Coverage from Summit in Vegas.

 

ABM, predictive analytics -- is this the way for tomorrow's marketer to live? (Translated)

IT Media (Japan)

Additional Summit coverage from Vegas.

 

Dentsu look to digital establishment, of the marketing industry "super diversification" (translated)

Huffington Post Japan

Pick-up of Digiday Dentsu Japan article.

 

THE MARKETING NATION SUMMIT 2016-Event Report

·       Article 1

·       Article 2

·       Marketo VP Chandar Pattabhiram’s Interview Report@Japan Summit2016

 

CUSTOMERS & PARTNERS IN THE NEWS

Customers

How customer insight and content are helping this Aussie fintech startup to flourish

CMO Australia

Prospa's first CMO talks about how he's tackling strategic marketing, mentioning his use of Marketo.

 

Insights from the chief marketing technologist of an $18B firm

Customer Think

Scott Brinker interviews Duane Schulz, Chief Marketing Technologist at Xerox and a member of the Marketo Executive Council. Duane gives Marketo a shout out.

 

GE and Microsoft work together on IoT services in the cloud

CIO

GE's Predix software has come to Microsoft's Azure cloud platform.

 

Talend CEO: Businesses seek simplicity and control with a new “centres of mass” approach to analytics and cloud

Computer Business Review

Mike Tuchen, CEO, Talend, told CBR that increasingly businesses are building ecosystems around a Salesforce, SAP, NetSuite, or Marketo.

 

Box moves telephony, Web conferencing to the cloud

CIO

Box's CIO mentions how the company is using data from Marketo in its quest to build a new data management architecture to support real-time analytics and insights, a key ingredient for identifying new customer leads and improving operational efficiencies.

 

RIAs boost profitability while gaining clients, Charles Schwab study shows

Investment News

Profitability rose about 4% last year and is up 27% since 2011 as firms become more efficient through technology, according toCharles Schwab's RIA benchmarking study.

 

Interview: Synching up with dropbox

Fortune

Video interview with Dropbox’s Dennis Woodside at Fortune's Brainstorm Tech.

 

Combining Data Sources to Drive Smarter Decisions

Inside BIG DATA

David Abramson, Director of Product Management at Logi Analytics, discusses how the advent of new and disparate data sources means we must rethink the way we manage data, with a mention of Marketo.

 

The Digital Disruption In Industrial Sales And Marketing

Industrial Distribution

A recent report from the respected global consulting firm, Bain & Company, interviewed 370 marketing and sales executives working in the industrial and technology sectors. The numbers are impressive. Almost half of those surveyed said that digital capabilities have significantly changed their customer’s behavior. The report estimates that nearly two-thirds of all industrial B2B buyer research is now done online, meaning that customers have access to more information, and as a result, more power than in the past.

 

Steve Rotter Named OutSystems CMO to Expand Leading Low-code Platform

Press release

Having led innovative marketing teams for more than 20 years, Rotter established himself as a brand champion at technology companies such as Brightcove, Adobe and Motorola. As a marketing trailblazer, Steve has been recognized as one of the top 100 influencers in content and online marketing, received a CMO ROI award from IDC, and a prestigious “Stackies Award” from ChiefMarTec.

 

ReachLocal Enhances Marketing Analytics Features for ReachEdge

Press release

With ReachLocal's new analytics features, ocal businesses can see which specific websites and campaigns drive results, and they can use that insight to guide online marketing investments that will grow their business.

 

Amplero Raises $8 Million In Series A Funding

Press release

Leading Venture Capitalists Invest in Amplero's Vision & Differentiated Approach to Machine Learning-based Marketing; Funds Will Accelerate Go-to-Market Strategy.

 

The makings of a great marketer

CMO Innovation

Nutanix CMO professed that he had always been fascinated with storytelling, noting how the best sales, marketing and business people are phenomenal story tellers.

 

How to Drive B-to-B Loyalty by Celebrating Customers

Advertising Age

CMO Spotlight: Stephanie Anderson, Time Warner Cable Business Class

 

Snowflake Computing Extends Executive Team and Board of Directors to Support Growing Business Demands

Press release

Snowflake Computing Appoints Denise Persson Chief Marketing Officer; Adds Altimeter Capital's Kevin Wang to Board of Directors.

 

Webgility's Unify for Infusionsoft Simplifies e-Commerce Data Management -- Streamlining Workflows, Saving Money, and Stopping All Data Entry

Press release

Unify for Infusionsoft Automatically Syncs e-Commerce Sales Data to QuickBooks or Xero, Dramatically Increasing Financial Accuracy and Reducing Workload for SMBs

 

Fishbowl and MonkeyMedia Software Announce Strategic Partnership

Press release

Fishbowl's Intelligent Marketing Solutions integrates with MONKEY™, The #1 Cloud Platform for Takeout, Delivery and Catering for major restaurant chains

 

Amazon Just Bought This Hot Cloud Startup

Fortune

The retail giant’s cloud-computing arm, Amazon Web Services, bought a small startup called Cloud9 that specializes in software development tools.

 

How brands are tackling the emotional heart of customer experience

CMO Australia

Marketing and customer support leader from new customer Uber share their approach to improving customer experience through ease, effectiveness and emotion.

 

'Founder's Mentality' Is a Company's Best-Kept Secret, Bain Chiefs Argue

Fortune

Bain strategy chiefs explain key traits that tie companies’ performances to their founders’ roles.

 

Viewpost Receives Highest Enterprise-Ready Rating from the Skyhigh CloudTrust™ Program

Press release

Viewpost announced today that it has been awarded the highest Skyhigh CloudTrust rating of enterprise-ready for its innovative B2B network for electronic invoicing, payments and real-time cash management.

 

Customers/Partners

eBay Agrees to Acquire SalesPredict

eBay News Team

The acquisition will support eBay's artificial intelligence, machine learning and data science efforts to support its structured data plan.

 

ANNUITAS and its Clients Named Finalists for Content Marketing Awards

Press release

Awards recognize ANNUITAS and PR Newswire for some of the best Content Marketing projects in the industry.

 

New data shows how Facebook and Instagram users are different

Marketing Dive

In a Facebook blog post, lead IQ researcher Vicki Molina-Estolano outlined core differences between how Facebook and its companion social media platform’s users are different. The key finding was Facebook’s users are satisfying a need for empowerment, recognition and connection, while Instagram users are satisfying a need for fun, relaxation and discovery.

 

Facebook Blames Lack of Available Talent for Diversity Problem

The Wall Street Journal

Many observers say talent pipeline isn’t primary factor for Facebook.

 

Native videos posted by publishers’ Facebook Pages average 268% more shares than article links

Marketing Land

Our analysis of Facebook data, sourced from NewsWhip, hints that the latest News Feed tweak may mean more native videos, fewer links from publishers' Pages.

 

Google launches new visual search ads for retailers

Marketing Dive

Google is launching a new ad format called Showcase Shopping ads, which are designed to help retail brands reach people searching for broad product terms with visual displays of their products.

 

Google’s Programmatic Video Biz Is Growing Like A Weed

AdExchanger

Google's programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube's TrueView ad formats.

 

Five ways to reverse advertising’s ‘Less for more’ trend

Deloitte CMO

Deloitte says advertising is less effective every year, but brands that rethink creativity can still break through the clutter.

 

Microsoft’s UK CMO on artificial intelligence and his visionary inspiration

Marketing Week

Microsoft’s Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.

 

Centrify Strengthens Executive Team with Appointment of Chief Marketing Officer

Press release

Rhonda Shantz, award winning marketing executive, brings depth of experience to lead Centrify to next stage of growth.

 

Partners

Interview with Daniel Incandela, SVP Global Marketing at Return Path

MarTech Advisor

Interview with head of marketing at Return Path.

 

Built.io Flow Bridges Glaring Gap Between Zapier and MuleSoft to Deliver Instant Integration for ISVs and Enterprises

Press release

Built.io Unveils New Features, Customer Wins and Partnerships for Integration Platform-as-a-Service (iPaaS) Built.io Flow

 

Inside the Agency: Razorfish's sleek New York headquarters

Digiday

A look at Publicis company Razorfish's digs.