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MARKETO IN THE NEWS
Month of service mobilizes nearly 1,000 employees worldwide on a mission to support education and career pathways for underserved students
The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns. Shankar is quoted with a reference to Project Orion.
Considering the influence Marketo has on the marketing world in general, this was not an announcement to take lightly as Project Orion represents a major upgrade to Marketo’s existing platform, one that looks to capitalize on recent advances made in big data and predictive analytics.
Wirtschafts Woche (Germany)
More mileage out of Sanjay’s interview with one of Germany’s leading business pubs. The article quotes him on mining for internal talent.
Article quotes Sanjay's Information Age article on CDOs.
Businesses looking ahead with marketing automation (translated)
IT Media (Japan)
Coverage from Summit in Vegas.
IT Media (Japan)
Additional Summit coverage from Vegas.
Huffington Post Japan
Pick-up of Digiday Dentsu Japan article.
THE MARKETING NATION SUMMIT 2016-Event Report
CUSTOMERS & PARTNERS IN THE NEWS
Prospa's first CMO talks about how he's tackling strategic marketing, mentioning his use of Marketo.
Scott Brinker interviews Duane Schulz, Chief Marketing Technologist at Xerox and a member of the Marketo Executive Council. Duane gives Marketo a shout out.
GE's Predix software has come to Microsoft's Azure cloud platform.
Computer Business Review
Mike Tuchen, CEO, Talend, told CBR that increasingly businesses are building ecosystems around a Salesforce, SAP, NetSuite, or Marketo.
Box's CIO mentions how the company is using data from Marketo in its quest to build a new data management architecture to support real-time analytics and insights, a key ingredient for identifying new customer leads and improving operational efficiencies.
Profitability rose about 4% last year and is up 27% since 2011 as firms become more efficient through technology, according toCharles Schwab's RIA benchmarking study.
Video interview with Dropbox’s Dennis Woodside at Fortune's Brainstorm Tech.
Inside BIG DATA
David Abramson, Director of Product Management at Logi Analytics, discusses how the advent of new and disparate data sources means we must rethink the way we manage data, with a mention of Marketo.
A recent report from the respected global consulting firm, Bain & Company, interviewed 370 marketing and sales executives working in the industrial and technology sectors. The numbers are impressive. Almost half of those surveyed said that digital capabilities have significantly changed their customer’s behavior. The report estimates that nearly two-thirds of all industrial B2B buyer research is now done online, meaning that customers have access to more information, and as a result, more power than in the past.
Having led innovative marketing teams for more than 20 years, Rotter established himself as a brand champion at technology companies such as Brightcove, Adobe and Motorola. As a marketing trailblazer, Steve has been recognized as one of the top 100 influencers in content and online marketing, received a CMO ROI award from IDC, and a prestigious “Stackies Award” from ChiefMarTec.
With ReachLocal's new analytics features, ocal businesses can see which specific websites and campaigns drive results, and they can use that insight to guide online marketing investments that will grow their business.
Leading Venture Capitalists Invest in Amplero's Vision & Differentiated Approach to Machine Learning-based Marketing; Funds Will Accelerate Go-to-Market Strategy.
Nutanix CMO professed that he had always been fascinated with storytelling, noting how the best sales, marketing and business people are phenomenal story tellers.
CMO Spotlight: Stephanie Anderson, Time Warner Cable Business Class
Snowflake Computing Appoints Denise Persson Chief Marketing Officer; Adds Altimeter Capital's Kevin Wang to Board of Directors.
Unify for Infusionsoft Automatically Syncs e-Commerce Sales Data to QuickBooks or Xero, Dramatically Increasing Financial Accuracy and Reducing Workload for SMBs
Fishbowl's Intelligent Marketing Solutions integrates with MONKEY™, The #1 Cloud Platform for Takeout, Delivery and Catering for major restaurant chains
The retail giant’s cloud-computing arm, Amazon Web Services, bought a small startup called Cloud9 that specializes in software development tools.
Marketing and customer support leader from new customer Uber share their approach to improving customer experience through ease, effectiveness and emotion.
Bain strategy chiefs explain key traits that tie companies’ performances to their founders’ roles.
Viewpost announced today that it has been awarded the highest Skyhigh CloudTrust rating of enterprise-ready for its innovative B2B network for electronic invoicing, payments and real-time cash management.
eBay News Team
The acquisition will support eBay's artificial intelligence, machine learning and data science efforts to support its structured data plan.
Awards recognize ANNUITAS and PR Newswire for some of the best Content Marketing projects in the industry.
In a Facebook blog post, lead IQ researcher Vicki Molina-Estolano outlined core differences between how Facebook and its companion social media platform’s users are different. The key finding was Facebook’s users are satisfying a need for empowerment, recognition and connection, while Instagram users are satisfying a need for fun, relaxation and discovery.
The Wall Street Journal
Many observers say talent pipeline isn’t primary factor for Facebook.
Our analysis of Facebook data, sourced from NewsWhip, hints that the latest News Feed tweak may mean more native videos, fewer links from publishers' Pages.
Google is launching a new ad format called Showcase Shopping ads, which are designed to help retail brands reach people searching for broad product terms with visual displays of their products.
Google's programmatic video revenues are growing fast, thanks in part to its decision to turn on exchange-based monetization of YouTube's TrueView ad formats.
Deloitte says advertising is less effective every year, but brands that rethink creativity can still break through the clutter.
Microsoft’s Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
Rhonda Shantz, award winning marketing executive, brings depth of experience to lead Centrify to next stage of growth.
Interview with head of marketing at Return Path.
Built.io Unveils New Features, Customer Wins and Partnerships for Integration Platform-as-a-Service (iPaaS) Built.io Flow
A look at Publicis company Razorfish's digs.