Hey Marketo! We're at it again with another two episodes of Krewe Chats! Two weeks ago, and also today we covered Lead Lifecycle and the Revenue Cycle Modeler. It was way too much to fit into just one episode, so we had to cut our first chat short and follow up on the next episode.

 

In these episodes, we cover a ton of useful lifecycle stuff! MQL, SQL, OMG!! (I just like saying that, but hey... who doesn't?!) Juli James, Sydney Mulligan, Jenn DiMaria, Rachel Egan, Geoff Krajeski, Joe Reitz and I get down into the nitty gritty of first steps to setting up the lifecycle modeler, who should be involved in the conversations, and then how you can actually get the ball moving, and what to do with the data once you're done.

 

Check out Episode 7 here: #KreweChats Episode 7: Lead Lifecyle & Revenue Modeler - YouTube

And Episode 8 here: #KreweChats Episode 8: The Revenue Cycle Modeler - YouTube

 

In these episodes we cover:

  • Our favorite random facts, and favorite beverages
  • Common stages that you might see in a lifecycle model
  • Who else should be involved in the conversations about setting up a lead lifecycle? (Hint: Not just marketing!!)
  • What are some of the key questions that you should be asking in these initial discovery conversations?
  • How do lifecycle stages translate and tie into Marketo's Revenue Cycle Modeler?
  • Now what in the world do we do with all of this data?!

 

Also, here's the lifecycle that we shared during the chat. This is basic, but can always be tweaked to your specific needs!

 

 

We look forward to our next chat, be sure to join us on November 4th, at 3:30pm ET for the next #KreweChats

 

 

Check out Episode 7 here: #KreweChats Episode 7: Lead Lifecyle & Revenue Modeler - YouTube

And Episode 8 here: #KreweChats Episode 8: The Revenue Cycle Modeler - YouTube