To open up the Nation Talks series, I wanted to share a quick overview of one of the most useful tools Marketo offers: A/B Testing.
There are three main avenues you can take, and a big part of which type of A/B test you run is tied to what program type you're operating in. This video highlights how and when to use an email program A/B test, how champion/tests work in default & engagement programs, and ends on a "random sample" use case.
This was a blast to create, and I look forward to seeing how we as a community can continue to sharpen one another!
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