A/B Testing: 3 Options in Marketo

Video created by Joe Reitz Champion on Nov 2, 2015

    Hi everyone,

     

    To open up the Nation Talks series, I wanted to share a quick overview of one of the most useful tools Marketo offers: A/B Testing.

     

    There are three main avenues you can take, and a big part of which type of A/B test you run is tied to what program type you're operating in. This video highlights how and when to use an email program A/B test, how champion/tests work in default & engagement programs, and ends on a "random sample" use case.

     

    This was a blast to create, and I look forward to seeing how we as a community can continue to sharpen one another!

     

    To learn more about The Nation Talks!