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I have a channel status for webinars, registered not attending. I treat them generically like no shows, but it's nice to know in advance that they won't be attending so my attendance % doesn't go down.
I typically use a link, which includes a URL parameter. "Click here if you can't attend, but want us to send you the slides & recording" ... then I create a smart campaign, if clicked link = xxx then change status to registered not attending.
make sense? more?
of course you could use a generic field in marketo. I have 10 of these on hand for random things. If you have a form you can add a generic field, attending yes/no, etc.
Thanks for the tip Adam! I was just trying to figure out how I'd do what Paul just asked.
Hey Adam, thanks for the insight on how you handle this.... For these "Registered, Not Attending" do you still give them the option of joining the webinar even though they've indicated they can't go? (I.e. are the webinar details still sent in the followup-email after registration?)
If they click that link with the URL parameter you mentioned in your first reply, "Click here if you can't attend, but want us to send you the slides & recording" are they taken to a different registration form to fill out?
hey Paul - in this example I'm only inviting Customers to the webinar. So in this case I don't want anyone to have to fill out a form at all. So when they click one of these links I put a parameter in the URL and have a smart campaign looking for someone visiting a page with that parameter.
And no, I'm taking people at their word. If they say I can't attend, I'm not sending them a confirmation email, I'm just sending them the followup with the link to the recording.