Marketo tags in Google Tag Manager

[Anonymous]

Does anyone have experience adding Marketo tags in Google Tag Manager? Please share your experience. Thanks in advance.

[Anonymous · Accepted solution]

Hi,

We use GTM and Munchkin together. Create a new tag in GTM with the type "Custom HTML Tag". Copy and paste your Munchkin code into the HTML field. Then, set a rule to fire it. You probably want to fire it everywhere on your website, in which case you would use URL matches regex .*  (copy and paste the ".*" into the blank)  For us, we blocked out our documentation section, as it gets a ton of unrelated traffic.

Cheers,

[Anonymous]

Hi Jill,

Thanks for your respond, one more question, does it inclusing JavaScript tags or just add the function, I noticed for Bing Tags doens't including JavaScript Tags?

[Anonymous]

Yup,

I did include Java script tags. Like this:

<script type="text/javascript">

$.ajax({

  url: '//munchkin.marketo.net/munchkin.js',

  dataType: 'script',

  cache: true,

  success: function() {

    Munchkin.init('WHATEVER-YOUR-MUNCHKIN-ID-IS');

  }

});

</script>

 

[Anonymous]

Hi,

We just implemented Google Tag Manager and included the Munchkin tracking code as one of the tags.
Followed the instructions as above with just one caveat - instead of the "Simple" tracking code, you need to use the "Asynchronous" tracking code.

I also selected the checkbox for "Support document.write" in Google Tag Manager just to be safe. 

Cheers,
Sam

[Anonymous]

Sam, Thanks for sharing.

[Anonymous]

Hi,

Just implemetend the above with the Asynchronous code. I see it firing on our website, but not seeing any analytics pull into Marketo. Anyone else have trouble with this?

Thanks,
Tim 

[Anonymous]

I did have a lot of problems when I first implemented GTM. My biggest issue was munchkin being called twice & making the page render blank. It drove me nuts & took 2 months to figure out a true fix. Sorry but I tried so many things I can't remember which it was that finally did it.

[Anonymous]

We now have a guide about integrating GTM with Munchkin available here:

http://developers.marketo.com/blog/integrating-munchkin-with-google-tag-manager/

[Anonymous]

Hi Murtza,

Thanks for the link. So, when we  integrating GTM with Munchkin Asynchronous code , Marketo landing pages won't call twice, right?