Hi All - Due to overeager sales reps, we've decided to prevent leads from syncing into Salesforce until they've become MQLs.
We thought this would be fine, until we realized as a result of this change we would not be able to use Salesforce UTM campaigns to track attributed revenue/opportunities to specific campaign activities.
Prior to this change, adding a lead to a SFDC campaign would be a step in the campaign flow, using UTM tracking source. More times than not, that lead is not an MQL.
Is there a way to add a lead to a specific SFDC campaign only after they have become an MQL? I wish there was a two point flow step that I could use like :
If Lifecycle status is MQL and UTM tracking source is empty = Add to x SFDC campaign