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How long after an email was delivered do you report metrics?

Question asked by Matt Rodriguez on Nov 27, 2018
Latest reply on Nov 27, 2018 by Grace Brebner

Hi Marketo community,


I'm wondering what the best practices are around when to start reporting on email metrics. My hunch is that 48-72 hours is enough time for the majority of behavior to be captured, but does anyone have hard stats around the best timing? Additionally, how long should I be running subject line and CTR A/B tests? I've been running them for 7-10 days at a time but would love any additional insights here.