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Re: SFDC Lead to Contact Conversion
Veronica Holmes May 31, 2018 11:42 PM (in response to Lacy Patrino)Without knowing your Salesforce instance, I would hazard a guess that Marketo "lost track" of the lead on lead conversion. By that I mean during the lead conversion process there was a point where Marketo could no longer see the person/lead based on some kind of sharing rule or other permissions issue. Then something changed on the Contact so that Marketo could see it again, and it no longer recognises it as the existing lead, and hence created a "new" Contact because that's what it thinks Salesforce has done, created a new record.
I see this happen quite a bit when orgs have extremely complicated rules governing when Marketo can and can't see a record.