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Is expressed consent (opt in checkbox) a GDPR requirement for B2B Marketing?

Question asked by Shirleen Solares on Mar 12, 2018
Latest reply on Mar 15, 2018 by Michelle Miles



My team and I are currently working on making sure our marketing systems and lead capture workflows are GDPR compliant. Everything makes sense except that I keep seeing contradicting information on whether an opt-in checkbox to ask for expressed consent on a webform is really a GDPR requirement for B2B marketing. From what I can tell, it's a requirement for B2C, but its not clear if its required for B2B.


Does anyone know the definitive answer here?


Thank you!