3 Replies Latest reply on Mar 15, 2018 7:35 AM by Michelle Miles

    Is expressed consent (opt in checkbox) a GDPR requirement for B2B Marketing?

    Shirleen Solares



      My team and I are currently working on making sure our marketing systems and lead capture workflows are GDPR compliant. Everything makes sense except that I keep seeing contradicting information on whether an opt-in checkbox to ask for expressed consent on a webform is really a GDPR requirement for B2B marketing. From what I can tell, it's a requirement for B2C, but its not clear if its required for B2B.


      Does anyone know the definitive answer here?


      Thank you!