3 Replies Latest reply on Jun 28, 2016 9:35 AM by Grégoire Michel

    When to use a program vs. a smart campaign

      Hi - I am new to Marketo in a company that is about to implement Marketo shortly. I will be a Marketo admin.

      I am trying to visualize our structure and the standard practices we will use to adapt our preexisting Marketing functions to Marketo.


      I understand that programs and smart campaigns each have their own automation functions, but I am confused as to when you would use each. When would I need to use only a program, when would it make sense to have a program with a smart campaign?


      It would really help me a lot if someone could give me the best practices of when to use each.


      Let me know if my question is clear-