1 Reply Latest reply on Feb 4, 2013 1:46 PM by 26458

    Lead Scoring for Multiple Products - How Use Trigger Campaigns?

      I'm having a little trouble envisioning how to run scoring campaigns as triggers with different scoring models for different products. For example, how would I turn the following batch campaigns into trigger campaigns?

      Smart Campaign - Product A

      SMART LIST
      - Product is Product A
      and
      - Data Value Changes for field XYZ
      FLOW
      - if Field "ABC" is "abc", then Lead Score gets "+5"
      - if Field "ABC" is "cba", then Lead Score gets "+10"

      Smart Campaign - Product B

      SMART LIST
      - Product is Product B
      and
      - Data Value Changes for field XYZ (same field as on product A's smart list)
      FLOW
      - if Field "ABC" is "abc", then Lead Score gets "+10"
      - if Field "ABC" is "cbad", then Lead Score gets "+15"
        • Re: Lead Scoring for Multiple Products - How Use Trigger Campaigns?
          Hi Liz,

          You could use the "Data Value Changes" trigger:

          Your campaign would look like this:

          Smart List:
          Trigger: Data Value Changes - XYZ
          Filter 1: Product is Product A

          Flow:
          Change Score
          Add Choice: If field "ABC is "abc" +5
          Add Choice: If field "ABC" is "cbad" +10
          Default: Do Nothing

          Then Smart Campaign B would look like this:

          Smart List:
          Trigger: Data Value Changes - XYZ
          Filter 1: Product is Product B

          Flow:
          Change Score
          Add Choice: If field "ABC is "abc" +10
          Add Choice: If field "ABC" is "cbad" +15
          Default: Do Nothing