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Please help me understand Marketo scoring.

Question asked by 32765 on Sep 27, 2013
Latest reply on Sep 27, 2013 by 14684
From my understanding the 'Lead Score' is made up of a lead's 'Behavioral Score' and 'Demographic Score.'  Does this mean that a +5 'Demographic Score' and a +10 'Behavioral Score' would increase a lead's 'Lead Score' by +15?

I have the Spark edition of Marketo.  Is there a resource that explains the scoring difference between what Spark offers compared to the editions with 'Advanced Lead Scoring?'

 

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