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Job Title: Marketing Demand Generation Manager
Location: Sunnyvale, CA, USA
Type: Full-time
Experience: 2-5+ Years
Industries: Technology Start-ups, Computer Products, Software Applications
Compensation: Market Based Salary and Benefits
Experience / Skills:
- Bachelor’s Degree Required
- 3+ years experience running demand generation campaigns – preferred education market experience
- An established record of managing nurturing programs and email campaigns.
- Experience with Salesforce.com and a Marketing Automation Tool (Marketo administrator preferred)
- Strong communication and interpersonal skills, including excellent writing skills
About the Job:
The zSpace Demand Generation Manager will work with the rest of the marketing and sales team to plan and execute lead generation. You will lead, build and execute integrated campaigns that encompass all marketing channels, particularly email marketing. This includes analyzing and identifying targets, setting campaign goals and metrics, selecting target and reach methods, utilizing and/or developing the most effective offers and reporting on your programs. This position requires a mix of skills including creativity, analytics, organizational abilities and a focus on execution details.
Responsibilities for Demand Generation Manager
- Develop and execute measurable demand generation programs that drive pipeline for our direct sales team and reseller partners
- Work closely with the marketing team to develop and execute campaign elements including, but not limited to, webinars, white papers, content development, list identification and purchase, channel development, etc.
- Work closely with telemarketing and sales to refine the lead management processincluding regular performance assessments
- Perform program performance through an end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales
- Implement testing methodologies to enhance and optimize campaigns and messages
- Produce lead and opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.
- Work with internal and external resources to create content and assets necessary to drive interest
- Leverage Marketo, Salesforce.com and other tools as needed to execute and track the success of programs
- Configure and customize Marketo instance to optimize lead management process with Salesforce.com
- Daily monitoring of conversion across all online campaigns
About Us:
Do you want to work for a cutting-edge, virtual reality company in the heart of Silicon Valley? zSpace, Inc. is a Sunnyvale-based start-up that is changing the way people learn, connect, and explore through interactive VR desktops. Focused on STEM education, medical instruction, corporate training and research, zSpace is delivering an entirely new way of learning!
Perks & Benefits:
- Learn about the hottest area of growth in virtual reality
- Robust medical, dental and vision insurance
- Centrally located to major freeways & expressways
- Free Shuttle from Sunnyvale Caltrain Station and free onsite parking
- Free catered Friday lunches & a fully stocked kitchen with unlimited snacks
- Work with a team of smart and motivated people on cool and unique product
- Thrive in an exciting, evolving environment which will constantly challenge you
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