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Put the munchkin code that Marketo provides in the admin area of Marketo onto each page of your website.
Here's a link to an article to get you started...http://community.marketo.com/MarketoTutorial?id=kA250000000Kz1a
With the Munchkin code in place, you can then use system tokens to establish scoring for the various visits, pages or downloaded content.
Hope this helps.