AnsweredAssumed Answered

Marketo emails hitting the spam folder

Question asked by 32860 on Jul 17, 2013
Latest reply on Jul 18, 2013 by e5edb74a60d32292c0d40b6e0c3f415bc9847139
Hello all,

I haven't done anything on the email deliverability side but I have noticed something odd since our switch from ExactTarget.

1. We're seeing much lower click-through on our nurturing programs - about half of what we saw on the ExactTarget side.  Now, some of that could be database age or other factors.

2. I've found that emails I send to internal accounts seem to be ending up in the spam folder more often.

The emails themselves have not changed from ExactTarget - these are literally copies of the same emails.

Anybody else seeing the same or similar thing?