4 Replies Latest reply on Mar 21, 2013 6:05 AM by Amber Hobson

    Reporting on Multi-Touch Email Campaigns


      Curious to hear how you report on your multi-touch email campaigns.

      Let's say you have a 3-touch email campaign, with 3 different offers. Historically I would have set it up for that a response goes into a separate SFDC campaign so that the rep knows exactly what offer was downloaded.

      With Marketo Programs however, if I want to sync my program, then I cannot send responses to different SFDC campaigns depending on the offer, I have the choice of 1 SFDC campaign.

      Do you guys make a separate program for each offer, or consolidate multiple offer responses in one program?

      Interested to hear how people are tackling this...