WordPress Integration Best Practices

Anonymous
Not applicable

WordPress Integration Best Practices

Any insights of Best Practices - Lessons Learned on integrating a WordPress instance and Marketo?

Tracking - Are you happy with any plug-ins? Issues with conflicting with other plug-ins? Custom Code? Special Recommendations?

iFrames for Forms - Any special tips, unusual ways of setting things up?

Things you wished you had known about?
Tools you wish you had used?

3 REPLIES 3
Anonymous
Not applicable

Re: WordPress Integration Best Practices

Allen,

I've typically used iFrames to display Marketo forms on a Wordpress site.  I like that forms will prepopulate, progressive profiling still works and IMO it's less effort than dealing with the raw HTML.

There are 2 wordpress plugins that I've not utilized but am trying to learn more about: Contact Form 7 and Gravity Forms which both can integrate with Marketo.  I just started a discussion so you may want to keep an eye on that.
Anonymous
Not applicable

Re: WordPress Integration Best Practices

I strongly agree with Kyle, iFraming Marketo forms will retain all native features while keeping the website's original look&feel.

Most tracking plugins rely on the underlying application, typically a Content Management System, rather than explicitly adding the Munchkin script. That mitigates the risks to jQuery versioning conflicts.

As of October 2013 Marketo is running jQuery 1.8.2. Google runs 1.9.1. The Asynschronous and Asynchronous jQuery Munchkin calls, taken directly from Admin - Munchkin, fail because a different library version is already loaded in the browser. 

A very good plugin not actively maintained but still viable is

http://wordpress.org/plugins/marketo-tracker/
Fab_Capodicasa3
Level 4

Re: WordPress Integration Best Practices

Hi,

I just want to share this with you. Hoosh Marketing has a WordPress Marketo Integration Plugin. The solution allows you to use Marketo-enabled forms in Wordpress, prefill forms, send automated blog updates and digests and explore advanced features for website personalization.seg?add=3901506&t=2