Whole Email Test

Amith_Nayanar
Level 1

Whole Email Test

Hello everyone

I recently conducted a whole email test, where the winner criteria was number of clicks. But after the test, i found out that, both the emails had same number of clicks.

Marketo declared Variant B as the winner. If the clicks was same, what will Marketo consider next to find a winner?

Thanks

Amith

2 REPLIES 2
Amith_Nayanar
Level 1

Re: Whole Email Test

Hi guys,

Any inputs

Thanks

Amith

Grace_Brebner3
Level 10 - Champion

Re: Whole Email Test

Hey Amith,

Did both emails have the same count of sends?

The winner is usually determined by % and not count - if the winner was sent to fewer people, it would have had a higher CTR.