We've been depuping our data and have realised a scenario, which I am keen to hear from other on which philosophical side they stand.
We are B2B.
If you generate a lead from Event A, then a year later generate a lead for the same person, who is now at a different account at event B, you merge and de-dupe the lead (as they are the same person, but with a new email address), but do you update lead source and attribution to Event B?
How do you all think and handle this scenario?
Sean Richards