I'm trying to get some input on MKTO/SFDC relationship, specifically from a sync perspective.
There are a couple ways I know that Marketo and SFDC can work together
1) 1:1 sync
2) Multiple Marketo Programs syncing to 1 SFDC campaign
3) Hybrid Approach
Are there any other approaches I am missing?
And I know everyone's use case is different, but which approach is the most scalable and favorable for reporting?
But not every marketo program needs to sync to a SFDC campaign and vice versa. We have parent campaigns that we created in SFDC only.
Furthermore, if you have marketo programs that are tracking channels as a whole like paid social, paid search, display, these don't need to be synced.
We only sync programs (and sync them 1:1) that are essentially marketing 'initiatives', campaigns that makes sense for sales people to tag an opportunity to.
Ultimately, it does come down to how you do your reporting!
My recommendation would be to choose a 1:1 sync because it helps with sales and marketing alignment, and here are three reasons:
The other approaches are not as favorable because they are taxing on the system (having multiple sync through SFDC flow steps), and may introduce duplicate data.