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What is the easiest way for time zone-specific sending of batch campaigns?

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Diedert_Debussc
Level 2

What is the easiest way for time zone-specific sending of batch campaigns?

I have my leads segmented in 7 different geographical regions.

Via other (smart) lists I select the required leads that should receive the email, but they still are scattered over the globe. It would be great to have an option saying "send out the email at 2:00 PM - in the time zone (or at least in the region) of the receiver".

Is there a simple way doing so, without having to clone the same batch campaign 6 times?

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Anonymous
Not applicable

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Diedert, the way I'd go around this is by setting up multiple campaigns for different time zones and use inferred country or region filters to define the audience for each time zone. It would certainly help to have that as a native feature!

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Dan_Stevens_
Level 10 - Champion Alumni

Re: What is the easiest way for time zone-specific sending of batch campaigns?

There was a good discussion that took place within this Idea:

There is also an Idea that was submitted back in 2012 that has received an incredible amount of votes/support:

Diedert_Debussc
Level 2

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Thanks, Dan. Apparently this is a much sought-after functionality that after a few years still is not on the roadmap of Marketo. I'll find a work-around for the time being. Regards!

Anonymous
Not applicable

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Diedert, the way I'd go around this is by setting up multiple campaigns for different time zones and use inferred country or region filters to define the audience for each time zone. It would certainly help to have that as a native feature!

View solution in original post

Diedert_Debussc
Level 2

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Hi Masha, thanks for your suggestion, I'll set up a work-around! Regards,

Mark_Emond7
Level 3

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Hi everyone

Micheline Farah from our organization has just written a blog post on how to send emails in a single engagement program at the desired time in each time zone - http://demandspring.com/blog/five-easy-steps-to-regionalizing-engagement-programs-in-marketo/

Hope it helps!

Mark

Mike_Reynolds2
Level 10

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Mark Emond​, unfortunately that link goes to a 404 page not found error page.

Mark_Emond7
Level 3

Re: What is the easiest way for time zone-specific sending of batch campaigns?

Woops, here's the correct URL everyone - How to regionalize engagement programs in Marketo