What does the Lead tab represent int RTP

Anonymous
Not applicable

What does the Lead tab represent int RTP

There is a lead tab in RTP with a list of know persons.

I am wondering where this list comes from.  Is it people who have coonverted via an RTP campaign?  Or perhaps it is the associates people for the Target account list?

Any help would be appreciated

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2 REPLIES 2
Kenny_Elkington
Marketo Employee

Re: What does the Lead tab represent int RTP

The Leads tab represents visitors that have become known.

Anonymous
Not applicable

Re: What does the Lead tab represent int RTP

So is that a visitor who we've picked up their cookie data. Or, that they clicked on an RTP campaign and then filled out a form and converted?