What are you reading?

Anonymous · ‎05-22-2015

I'm most interested in customer on-boarding and up-sell demand generation.

What books do you recommend?

Anonymous · ‎05-26-2015

I think Marketo is starting a book club - maybe there will be something there. Maybe contact Liz Courter for more info on this?

For demand gen - some of the best books are:

Welcome to the Funnel - Jason Miller

Lead Generation for Dummies - Dayna Rothman

Maximizing Lead Generation - Ruth P. Stevens

Lead Generation for the Complex Sale - Brian Carroll

Predictable Revenue - Aaron Ross

eMarketing Strategies for the Complex Sale - Ardath Albee

Selling to Big Companies - Jill Konrath

Enjoy!