What are the benefits of forms 2.0 over 1.0?

Debi_Richter
Level 1

What are the benefits of forms 2.0 over 1.0?

Can you please highlight the benefits that we'll see by updating our forms that were done in 1.0 to forms 2.0? It's a significant time investment for our team and I want to be clear on why we should make this transition.
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Anonymous
Not applicable

Re: What are the benefits of forms 2.0 over 1.0?

Hi Debi,

We just went through the process and really like what we can do now.

The highlights for us:
- Labels can now be styled using the Rich Text Editor
- Multiple Fields types have been added to the form designer such as a slider option, url option. These fields contain their own validation rules making sure the data being collected is correct
- Instructions: Creates a tool-tip when user hovers over a field
- Visibility Rules:This functionality removes the necessity of having to have a developer create specific code for some of the most commonly requested form functionality. One of the more common case uses is having a specific field show dependent on the input of another field. ex. Show state field if country is USA.  This has meant we could have 1 english form instead of seperate IE v's US EN forms
- Form pre-fill: Now available on the field level as well as the entire form level
- Themes: Seven theme ‘styles’ are available out of the box. You can also view each themes’ CSS to append as necessary which can come in handy on non-Marketo landing pages.
- Language: Choose from multiple languages.
- Locale: used to change the date formatting depending on ones country.
- Progressive profilling: Easily drag and drop fields into your progressive profilling strategy.
- Font family: Google fonts are now available
- If known visitor show: Allows for a form to be replaced with custom html when a visitor returns to a gated asset on your site. 
- Social Form Fill: Users can fill form fields by using their social network profiles from LinkedIn, Facebook, or Twitter. Allows for the collecting of specific data from individual social network.
- Dynamic Follow up: Follow up pages dependent on specific field input

In summary: We see the value for our business and recommend the investment in time and resource for other organizations. 

I hope this helps convince you : )

Victoria
Anonymous
Not applicable

Re: What are the benefits of forms 2.0 over 1.0?

Victoria compiled a great list of benefits. I would also add to this list: (1) better spam prevention; (2) better form validation.