Quick question: can you use tokens to build out emails the same way you can on landing pages?
Yes, you can. Not sure how do you mean the 'same way'.
Hope this helps.
Yes you can use tokens in your emails and on your landing pages.
See my reply in this thread - How do we show specific images to specific leads within an email?- where I give an example that uses several tokens to dynamically populate various elements of the email.