Using Marketo forms or UTM codes for Reporting on Advertising specs

[Michele_Stodda1]

Has anyone tried to report on ad specs using Marketo forms or UTM codes? We would like to see what banner ads or size ads pull the most traffic and clicks. Right now we are using tags but we are not able to pull a report on the specific banner sizes or ad type. Any help or ideas are appreciated.

[Anonymous · Accepted solution]

Michele,

You can pull in hidden field values from UTM parameters, so this should be fairly simple to do. Create a field for your utm value, set the field to hidden, and have it pull the value from the URL parameter utm__term (or whichever code you use). You can then run a report in Marketo or Salesforce against the field.