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URL tokens for event templates

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Anonymous
Not applicable

URL tokens for event templates

Hey all,

Marketo noob here.

I'm setting up an event campaign template that I am going to replicate periodically. I'm wondering if it's possible tokenize the URLs of my landing pages so that I can point links from emails to their respective landing pages - without having to update these in the emails every time I clone the event?

eg. I have an invitation email with a link to a landing page to register for a workshop.

Is there a way to always have this link point to the respective landing page without me having to change anything in the email after I clone the campaign?

Can this be done by tokens?

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Grégoire_Miche2
Level 10

Re: URL tokens for event templates

Hi Henry,

Yes, of course, and this is a very common practice. Just pay attention:

In the token values, remove the http:// or the https:// (so the values will look like info.mydomain.com/mylandingpage.html)

In the email CTA, add the URL with the format http://{{my.LPURL}} token.

This will ensure that Marketo can track the clicks.

-Greg

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3 REPLIES 3
Grégoire_Miche2
Level 10

Re: URL tokens for event templates

Hi Henry,

Yes, of course, and this is a very common practice. Just pay attention:

In the token values, remove the http:// or the https:// (so the values will look like info.mydomain.com/mylandingpage.html)

In the email CTA, add the URL with the format http://{{my.LPURL}} token.

This will ensure that Marketo can track the clicks.

-Greg

Anonymous
Not applicable

Re: URL tokens for event templates

Thanks for you help Gregoire!

Grégoire_Miche2
Level 10

Re: URL tokens for event templates

Hi Henry,

Your are welcome.

When you are done, just mark the question as answered, so that it gets out of the radar.

-Greg