URL Parameters for tracking campaigns and source

[Valerie_Armstro]

Hello all -

With Forms 2.0, I am planning to implement parameters for tracking purposes (campaign, source, medium, etc).  Previously, we had created different forms, landing pages and smart campaigns to track by each channel (yikes), which has gotten more complicated as our Marketo instance has grown.  I'm curious about how others are using parameters in terms of reporting on campaign success (we use SFDC and do not have RCA). Do you use smart campaigns, SFDC campaigns, other methods?  Additionally, if these parameters are overwritten each time a lead joins a different campaign, how are you able to report on historical campaigns/sources?

Thanks in advance!

[Valerie_Armstro]

Ed - thanks for your response!

I assume then that you do your reporting off of SFDC campaign members for campaign and channel reporting?

[Edward_Masson]

We use hidden SFDC Campaign ID field on forms so that we can tag URLs to drive traffic to existing landing pages. In each marketing program we have smart campaign listening for that ID and they get pushed to the approprate campaign in SFDC.