Unsubscribed Leads Report By Week

[Anonymous]

I'm trying to create a report that shows me over time how many unsubscribes we had each week.  I've been trying to adjust the Lead Performance Report with little success.  

We had a field in our previous database that was "Date Unsubscribed" which has some historical data in it but I'm not sure if I need to run actions to add the date when an unsubscribe occurs or if this data is saved somewhere in a field in Marketo that is a date field.

Ideas?

[Anonymous]

I can recommend the following:

1. Lead Created At - Set your time frame
2. Group Leads By - Created At in Units of Weeks
3. Set the Smart List to "Unsubscribed" true.  

The only restriction to this is that you won't be able to see which leads were unsubscribed, only how many.  

Hope that helps.  

[Anonymous]

Wouldn't that give me a weekly breakdown of when the leads are created?  

I'm looking for a count of the actual number of leads unsubscribed each week.

[Anonymous]

You're correct, that would only provide you with a list of which leads unsubscribed based on the lead creation date.  

Does your "Date Unsubscribed" field carry an actual date value? Can you try to see if you can group the results by this field in units of weeks?