Unsubscribe Link Appears Much Long than Needed

[nzgorski]

Hello, 

The unsubscribe link in our email template is appearing much longer than what would be expected. Has anyone encountered this before?

We use {{system.unsubscribeLink}} to display the unsub link.

Here is what we use in our Unsubscribe HTML: 

<p><font face="Verdana" size="1">This email was sent to {{lead.Email Address}}. If you no longer wish to receive these emails you may <a href="%mkt_opt_out_prefix%UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">unsubscribe</a> at any time.</font></p>

Below is a screenshot on what the link is appearing as.

Ideally, we would like the link to appear as 'unsubscribe' instead of this long link.

Any suggestions/insight here would be greatly appreciated. 

Thank you in advance!
Nick

[Jo_Pitts1 · Accepted solution]

Are you sure that is the code that produces the below screenshot?  You've said you use {{system.unsubscribeLink}}, but then your sample code doesn't use it, and in fact is straight from the example from this blog post

https://nation.marketo.com/t5/champion-program-blogs/the-comprehensive-guide-to-setting-up-the-unsub...

but it is NOT what is indicated in your screenshot.

Based on your screen shot, I presume you have something like

<a href="{{system.unsubscribeLink}}">{{system.unsubscribeLink}}</a>

as your link.

To resolve, replace the second of these tags with some real text. (e.g. Here is Prognos's super awesome unsub page)

Regards

Jo

[nzgorski]

Thank you Jo, I appreciate your time and reply here. 

Not sure what was going on with the {{system.unsubscribeLink}}, but when we display this token via text on the email, it ended up displaying the full long link. The same would also happen when trying this:

<a href="{{system.unsubscribeLink}}">Unsubscribe</a>

I ended up just inputting text and linking that text to our system unsubscribe token and that seems to have cleaned things up.

Thank you for your suggestions!
Nick