Unsubscribe calculation?

Anonymous
Not applicable

Unsubscribe calculation?

How does Marketo calculate the % unscribed number it reports in an email performance report?  Is it delivered to unsubscribed or opened to unsuscribed?

6 REPLIES 6
Justin_Cooperm2
Level 10

Re: Unsubscribe calculation?

Unsubscribes processed / delivered.

Hint: you can hover over the column in the report

Julz_James
Level 10

Re: Unsubscribe calculation?

Justin in correct, however, I think this calculation only works if you use the standard Marketo Unsubscribe function.  If you use your own custom forms and campaigns then I don't believe this is taking into consideration.  I usually set up a smart list per campaign that shows how many people clicked the link and filled in the unsubscribe form from each email.

Justin_Cooperm2
Level 10

Re: Unsubscribe calculation?

Follow my guidelines in this post (How to Build an EXTERNAL Subscription Center ) if you want "Unsubscribed" to be recorded correctly if you're using custom forms or unsubscribe experience.

Dory_Viscoglio
Level 10

Re: Unsubscribe calculation?

Hey Justin, that's a great guide! This may be a stupid question, but if the subscription center is built totally separately does your code create the submit button that we have to be using?

This is a link to my subscription settings​, and I wouldn't be able to change that page -- although I could get our team to add some code if it was helpful. Would your method work for this? Thanks!

Justin_Cooperm2
Level 10

Re: Unsubscribe calculation?

No it doesn't do anything in the UI, it just submits the Unsubscribed=True to Marketo via a Form API that you would call when your submit button is pressed. The fact that mkt_tok is in the query string of the page is the magic glue that makes the connection to the email once you make that Form API call. We see the referrer and it is tracked successfully.

Dory_Viscoglio
Level 10

Re: Unsubscribe calculation?

Very cool. I will have to have our team look into adding this code to this page. Thanks, Justin!