Trigger emails which vary by time of day

[Anonymous]

Can I have different messages in trigger emails depending on the time of day they are sent? For example, if submitting a form triggers an email can that email have different content over night than during business hours?

[Anonymous]

Hi Lisa,

You might be able to do this to certain degree using Marketo flow action. But it might not be as flexible, granular as you might need.

You can get this done by creating a web hook service to give the appropriate content based on the current time. You can use this web hook to populate your 'dynamic' time based message in a Marketo field. Then you can simply merge this token in the email and send out the email in the next flow action step.

This sounds like a case that this ready made web hook addresses with some adaptations,

Web Hook Library

Please feel free to reach out if you get stuck

Rajesh Talele

[Dory_Viscoglio]

Hey Lisa, an easy way to accomplish this is to stamp a time when a form submission occurs. Then, in your triggered email follow up, use a send email with a choice based on the form fillout timestamp field.

1 campaign: fills out form [is any], change data value of Form Fillout Timestamp to {{system.time}}

separate campaign: fills out form XYZ, wait 3 minutes(for previous campaign to stamp the time), send email add choice if 9am to 5pm send email A, if 5pm to 9am send email B