Tracking multiple product interests

[Anonymous]

We created 3 separate boolean fields to track each of our products. The issue we are having now is figuring out how to track the most recent product interests even if the boolean field is already checked. Should we create a new field called product interest recent and have it be overwritten each time? Would be great to hear what other companies are doing. Thanks in advance!

[Anonymous]

What if your lead's interest in products change over time? Would you be interested in tracking the change as well?

[Grant_Booth · Accepted solution]

It sounds like you need a string field to record the name of whatever product they are most recently interested in, as opposed to a boolean field?

As per Sydney's suggestion, you might want to set up an appending string field, so it adds the new value to the end rather than overwriting it. You could use a method similar to that outlined here:
https://community.marketo.com/MarketoArticle?id=kA050000000KzejCAC
where you set the value of their Product Interest to {{lead.Product Interest}}; {{lead.Product Interest Temp}}
where Product Interest Temp is another custom field meant to temporarily store the additional value.

That way if someone's Product Interest was "Marketo" and then later on they filled out a form and chose "RTP", the data value saved in Marketo would read "Marketo; RTP"

[Dory_Viscoglio]

Hi Michelle, you could also create a date time stamp field for each of your product interests, and this way you would have not only a record of their interests, but also a timeline. It's more fields, but it could also be more useful in the end.

[Anonymous]

Thanks for all the responses! Grant, really like the idea of appending a string field...will definitely try that out!

[Anonymous]

With regards tot he string field method, how do you then leverage that information for either scoring or nurturing? do you do things like put them in a stream based on if that field contains a value?