Demandbase suggests a 1:1 orchestration-to-Marketo program mapping. However, our high volume of orchestrations makes this approach challenging to manage, especially with frequent additions. We'd prefer to consolidate these into single programs based on business units. Currently, we use smart campaigns for Acquisition Programs, Form Fills, and MQLs. We're looking for best practices from others who have integrated Demandbase and Marketo. Specifically, we'd like to know how you manage a large number of orchestrations and what data you prioritize tracking.
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