Tracking Customer Advocacy Programs

[Anonymous]

Anyone out there doing anything interesting to track customer advocacy activities, such as monitoring reference calls and sending thank you cards, gifts, swag, etc.? I'm thinking about creating a new program channel with statuses our customers could move in and out of based on those types of activities.

[Anonymous]

I've done these in Salesforce.com but not in Marketo.

Curious if anyone else has...

[Anonymous]

One of the best customer advocacy programs that I've ever seen is Marketo's (truly)!  We're certainly using it as a model as we build out nacent advocacy program.  It would be very interesting to know if / how they use Marketo to manage the program or if they are using a third party app.

[Anonymous]

I wish I could tag Heather Watkins in this post to give an answer...