What is the most effective and efficient way to track content downloaded on a contact-by-contact basis?
I want to ensure that our email marketing efforts are not pointing prospects to content that they have already downloaded. One obvious way to avoid this would be to create a check box field for each piece of content and have it checked off as soon as the content as read. However, this would obviously require that a ton of new fields be created. Does anyone have a more efficient way to manage this?
Stephen Schimmel we use Canonical Exclusion campaigns, that uses canonical lists and program exclusions to manage this!
For every email that we have that promotes a piece of content, we have an "Exclusion" Status campaign with a Request Campaign in the Smart List.
(Email program steps: Delivered, Opened, Clicked, Unsubscribed, Exclusion)
Then we have a campaign that looks for anytime someone downloads a piece of content (fills out a form, or visits a thank you page), and then we request all programs that promote that content, to change their status to "Exclusion", so that they become a member of that program, but they don't receive the content.
If you don't want to set up an extra program status, you can simply add everyone who downloads the piece of content to a list. Then in all of your promotional programs, have a filter that says "Not a Member of List X."
Does that help and make sense? Let me know!